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Dove’s Inspiring short film
September 20, 2017
I was inspired by Dove’s
latest short film, "Meet Diana." It tells the powerful story of Diana
Wright, a mother and school teacher, who reclaimed her confidence after the
loss of her leg in a car accident. In a three-minute video, produced by Shonda
Rhimes and a 100 percent female crew, Diana talks about how she called on her
inner strength to learn how to walk again. Since posting on YouTube September
12, the video has more than 1.6 million views. Click on the video below to view her amazing
story.
P&G’s Powerful Ad: “The Talk”
August 03, 2017
I
was struck by a powerful video Procter & Gamble released as part of its My
Black is Beautiful campaign. Called “The Talk,” P&G shows scenes of black
mothers across several generations talking to their children about the bias
they will experience in society because of the color of their skin. I applaud
P&G for sparking dialogue around this topic. At the end of the video,
they even encourage everyone to #TalkAboutBias.
If
you haven’t seen this emotional video yet, you can view it here. It has already
amassed over 80,000 views.
QVC Features Brands From the Beauty Insider Awards
July 27, 2017
Last week Lisa Klein, Senior Vice President, CEW
and Nicole Cardillo, Vice President, Marketing & Events, CEW and I were at
QVC for their show were at QVC
last week for their show featuring many of the products from our Beauty Insider
Awards event. The beauty of our partnership with QVC is that everyone benefits.
It offers companies a platform to tell their story to millions of QVC viewers. And,
the QVC audience loves this show. So do I. There’s nothing more exciting than to watch beauty products
being bought at almost the speed of light.
This year 25 brands were
featured during the one-hour program, including Bareminerals, Becca Cosmetics,
Clarisonic, Dyson, Farmacy Beauty, Hey Honey, IT Cosmetics, Living Proof and
Wander Beauty.
Empowering Women in Beauty: CEW's Carlotta Jacobson
July 20, 2017
Carlotta Jacobson, President of Cosmetic Executive Women
(CEW), was featured on the cover of the July issue of Beauty Store Business. In an in-depth article, the magazine highlights the
accomplishments of CEW and Cancer and Careers under Carlotta’s leadership, as
well as her passion to help advance women in the beauty industry. Carlotta also
reflects on her career trajectory, accomplishments and goals, and shares her
thoughts on the outlook of beauty retail.
DOWNLOAD THE ARTICLE
»
Blushington Glams Up CEW Members
June 12, 2017
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Blushington’s Upper East Side location
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Natasha Cornstein, CEO, Blushington and Stuart Schultz, President, BeautyRx
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A CEW member receiving makeup services
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Members at CEW's Unplugged event
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A CEW member receiving makeup services
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Members at CEW's Unplugged event
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Gift bag items received by each attendee
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A CEW member receiving makeup services
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Stuart Schultz, President, BeautyRx and attendees
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Members take a selfie at CEW's Unplugged event
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Members at CEW's Unplugged event
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Guests were treated to macarons
Last week CEW members celebrated with champagne, macarons
and makeovers at makeover hot spot, Blushington. More than 75 guests received complimentary beauty
services at the retailer’s UES location via CEW Unplugged, no-pressure events designed to connect CEW members in a fun, casual
atmosphere.
Services included BeautyRx peels, faux lash applications and
makeup touch-ups. Everyone was excited to receive high-quality services — and to
network. The event was sponsored by MDSUN and VI Aesthetics. Selfies were
taken, business cards were exchanged and guests were off to various events and
dinners looking and feeling glam!
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