Last night’s CEW Beauty Insider Awards Product Demo broke records: the most attendees (2,300), the most products (820). I felt like I was having an out-of-body experience. Or was it sensory overload? Whatever! I perked up when on my way home I found a bag of Sabatino Tartufo truffle chips and a cupcake from Tonnie’s Minis to snack on. And yes, I’m writing this blog post the day after the demo in a beauty fog. I do have more to share: some of my favorite products, but stay tuned, the photos are on their way. For now, here are some of the people who attended our big beauty party and what they ate.

Great speakers at this year’s WWD Digital Beauty Forum. Sephora’s Bridget Dolan, entertained and impressed the entire audience with Sephora’s outstanding digital innovation. They are years ahead of their competitors.

The breakout star of the day was definitely Claudia Soare, President of Anastasia Beverly Hills, daughter of the company’s founder. She stood out in the crowd with her long grey hair, dressed all in black, including a black knit ski hat, as only a true beauty could.

An early adapter of Instagram, Claudia put the brand on the map with her on point-posts, beginning in 2012. She helped make it into a $100 million-plus business with more than 8 million followers. Admittedly, both she and her mother respond to their followers themselves. Some of her rules of engagement: don’t pay for followers (loyalists will know), acknowledge, listen and respond. She charmed the crowd admitting this was her first public speaking gig, and spilling her water, mid-speech.

Lisa Klein and I were invited to the launch party of Derek Lam’s new fragrance collection at the Angelika Film Center. The crowd was very cool, very downtown, not the usual beauty suspects—and that included us!

What:
• 10 Crosby Street Fragrance Collection: Derek Lam’s new scents
• Fragrance and film: 10 short films created to represent 10 fragrances
• The scents: from musky to floral to a salty wood /amber combination
• The fragrances: created by four IFF Perfumers
• The food: popcorn (truffle, butter and caramelized)

Who:
• The Attendees: actors, designers, fashion types, artists
• The Developer: Robin Burns-McNeill’s new company, Butterfly Beauty
• The Filmmakers: Henry Joost and Ariel Schulman, Supermarché/Moxie Pictures Production.

Here's a trailer that shows clips from each short film, which are named after each fragrance.