BEST BEAUTY APP: Best Beauty App

Perfect Corp.

YouCam Makeup

Description: You Cam Makeup allows users to virtually test-drive makeup looks and products anytime, anywhere, directly from their mobile phones.

Innovation of app and results/impact: By connecting brick-and-mortar stores back to their target audience, You Cam has coined the innovative new approach, ‘brick-and-mobile’. The app’s patented technology takes into account facial recognition, 3D renderings, skin tone analysis, texture, and lighting to ensure realistic, visual, on-screen try-ons that consumers can rely on for purchase/decision.

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