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SCENT: Women's Scent Prestige
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Gucci Beauty
Bloom
Fragrance Supplier: Firmenich
Description: The first Gucci fragrance developed wholly under Alessandro Michele’s creative vision, a powdery floral with notes of tuberose, jasmine, and Rangoon creeper.
Product Innovation: Rangoon creeper, used in perfume making for the first time, is a vine from South India that changes color from white, to pink, to red when it blooms.
Delivery System/Packaging: Vintage powder pink shades the lacquered bottle with the Gucci label ribbed and framed in black. The outer carton is covered in the house print, Herbarium.
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