SCENT: Women's Scent Prestige

Gucci Beauty

Bloom

Fragrance Supplier: Firmenich

Description: The first Gucci fragrance developed wholly under Alessandro Michele’s creative vision, a powdery floral with notes of tuberose, jasmine, and Rangoon creeper.

Product Innovation: Rangoon creeper, used in perfume making for the first time, is a vine from South India that changes color from white, to pink, to red when it blooms.

Delivery System/Packaging: Vintage powder pink shades the lacquered bottle with the Gucci label ribbed and framed in black. The outer carton is covered in the house print, Herbarium.

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